We want you to find new products, services or new ways of working. Use your fresh ideas and knowhow, and forest as your inspiration. Cross-disciplinary thinking is highly appreciated.
There is only one main rule: address one or more megatrends* affecting our globe.
What are megatrends? The forest industry has recognised five long-term megatrends that are global drivers of change. We want your submissions to address these.
1. Digitalisation: Digitalisation is a major challenge for some sectors and a new business opportunity for others. Global demand for paper is falling but online shopping has meanwhile greatly increased the demand for packaging for packaging and labelling. Digitalisation also offers the opportunity to develop products, services, and modes of operating. Such opportunities include, for example, smart packaging, forestry, process management, or supply chain management.
2. Urbanisation: Every day, 100,000 people around the world need a new home. Homes will have to be built for three billion people by 2020. Due to population growth and urbanisation, people will increasingly live in cities. Construction uses half of the world’s natural resources and construction produces 40 per cent of all waste. Rising incomes and the need to consume in a sustainable manner will be an increasingly important factor for more and more people. Wood construction, for example, is an increasingly attractive option thanks to its renewable and environmentally friendly characteristics. Work, leisure activities, and housing move people more and more.
3. Competition over natural resources: In 2030, the world population will need 50% more food, 45% more energy, and 30% more water than it needs today. If, for example, textiles are produced from wood fibre, they do not compete with food production for land use and for water. The circular economy means an economy where raw materials and their value are employed as efficiently and wisely as possible. The objective is to create more income with fewer resources and in the most environmentally friendly way possible. Resource efficiency and the circular economy are built into the forest industry.
4. Environmental challenges and environmental reputation: Informed consumers want to make a difference and choose products that use resources efficiently and are made responsibly. Informed consumers increasingly choose a more sustainable way of consuming and living. They value personalised products and services with which they can stand out. Consumers do not want to increase the environmental load with their choices. Products manufactured from a renewable material meet this demand.
5. Population growth: By 2030, about 70% of the world population will live in cities, which will use most of the world’s resources and energy. Consumption habits have changed due to urbanisation and rising living standards. Consumers want solutions that make everyday life easier. The right packaging, for example, can reduce food waste, be recycled, and finally be disposed of sustainably.