The Jury

The winner(s) will be chosen by a contest Jury. The Jury consists of professionals from different fields and the forest industry.

Maija Itkonen

Maija is an industrial designer and serial entrepeneur. She holds a MA degree from the Helsinki University School of Art and Design and has completed the International Design Business Management program of Helsinki School of Economics (both now known as Aalto University). She is also founder of the companies PowerKiss and Gold&Green Foods.

Maija is now on maternity leave with her twins, but she is an active board member of Gold&Green Foods, which manufactures Pulled Oats.

Olli Bremer, Demos Helsinki, Client Development Director

Olli believes that companies have crucial role in solving the largest societal issue of our time. This requires people with insightful visions and novel approach in creating inclusive organizations.

Esa Laurinsilta, Director, Strategic Partnerships, UPM Technology

Esa has a strong international business-to-business, innovation development and technology commercialization experience within a wide range industries including industrial enzymes, fine chemicals, functional dairy technology, bio-based nanomaterials and novel lignocellulosic fibers.
Esa’s present focus is on bioeconomy and circular economy development and partnerships.

Jarmo E. Heinonen, Director, Business Finland


Tuomas Mustonen, founder and Managing Director, Paptic Ltd

Tuomas is one of the founders of Paptic Ltd. The company’s goal is to replace plastic with the new forest-based material, Paptic. Tuomas holds a M.Sc. degree in Industrial Physics as well as a MBA and has experience in industry and innovations. This creates a great basis to renew the forest industry from a start-up entrepeneur’s viewpoint.

Mikko Saavalainen, Senior Vice President, Business Development, Metsä Wood

Mikko has extensive experience in international business from multiple industries and countries. He is currently focusing on wood construction and digitalization. Metsä Wood’s Open Source Wood Initiative is a combination of these.