The forest industry is working fast to develop new products and business alongside its existing operations. The forest industry’s existing products will continue to constitute the core of its business for a long time yet, as new generations of paper, packaging and wood products are continually being developed. Most of the forest industry’s current products are in growth markets but new, interesting prospects have already been detected.
Innovation and investments are a prerequisite for forest industry evolution, which is both an economic and a technological challenge. It requires the further development of existing products as well as new products and services. Furthermore, existing technology must be upgraded. A stable and predictable operating environment is needed to ensure that companies invest, innovate, and evolve.