We use packaging as well as household and hygiene papers to make our everyday lives easier and more pleasant. One of the most important functions of packaging is its ability to protect the product it contains, while we expect ease of use from household and hygiene papers.
The overall value of paper processing and the fibre- and wood-based packaging industry’s production in Finland is about €1.1 billion annually and these activities provide employment for some 5,600 people.
The value of the entire packaging industry’s production in Finland is about €2 billion, while the global market for the packaging industry is worth some €400 billion annually. Fibre packaging accounts for about 40% of this. Many segments of the packaging sector have experienced strong growth, reaching figures of 2-6% per annum.
In Finland, fibre- and wood-based products account for 2/3 of the overall amount of packaging that is brought to market. The food industry consumes about half of all packaging.
Wood-fibre plays a strong role in the household and hygiene products segment as well and there’s plenty of demand for its robust properties.
Environmental demands are strengthening fibre’s position in packaging especially. In addition to protecting the product it contains, packaging provides an effective tool for logistics and brand management. By adding information technology applications or other technical components and solutions, we can transform fibre packaging into intelligent and active packaging products that provide even better answers to customer needs.